BENEO-Orafti will increase prices
BENEO-Orafti will increase prices
due to escalating energy costs
BENEO-Orafti, the world leader in production of natural, chicory-derived prebiotics, announced today that it will increase prices by 25% on its range of Orafti® products.
Dominique Speleers, Managing Director commented: “BENEO-Orafti has strived to avoid this price increase and has made many improvements within the business to make sure it is running as efficiently as possible. However, due to the continued and unprecedented increases we have experienced in energy, raw materials and processing costs, a price increase is inevitable and necessary to cover costs and maintain profitability.”
“We understand this price increase means extra pressure for our partners and customers. We do know however, that the consumer recognises the value and benefits of healthy nutritious foods and is willing and prepared to pay a price premium for such value-added products.”
“BENEO-Orafti is more committed than ever to bringing innovative concepts and products into the market, enabling our customers to create and launch products which are on trend and have greater commercial success. We continue to advance the science of prebiotic nutrition allowing our customers to stay at the leading edge of the food industry. In addition, we provide consumer insight, application know-how and regulatory expertise, ensuring we remain world-class within our marketplace. Most importantly, as the worldwide demand for prebiotic inulin and oligofructose grows, BENEO-Orafti is in a unique position to provide continuity of supply through our recent investments in a second manufacturing facility in
The price increase will be implemented on the 1st November 2008. For further information, visit www.BENEO-Orafti.com.
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About BENEO-Orafti
BENEO-Orafti is part of the BENEO-Group, a division of the Südzucker Group that specialises in functional ingredients. BENEO-Orafti is world leader in the production and sales of food ingredients derived from chicory. The company's Orafti® inulin and oligofructose products have been scientifically proven to improve the balance of the body’s intestinal flora by stimulating our own beneficial bifidobacteria, helping the body to absorb more essential nutrients, such as calcium, from our own diet.
Orafti® ingredients can be the basis for well-balanced food products that improve digestive health and the feeling of well-being. With a head office in
For further business information, please contact:
For further press information, please contact:
BENEO-Orafti
Tim Van der Schraelen
Marketing & Communication Manager
Aandorenstraat 1
3300 Tienen
Tel: +32 16 801 301
Fax: +32 16 801 308
Email: tim.van.der.schraelen@BENEO-Orafti.com
Publicasity
Amy Burgess &
Tel: +44 1442 261199