MARKET LEADER BENEO-ORAFTI SET TO REVEAL NEW CONSUMER FINDINGS AT HEALTH INGREDIENTS EUROPE
MARKET LEADER BENEO-ORAFTI SET TO REVEAL NEW CONSUMER FINDINGS AT HEALTH INGREDIENTS
4 - 6 November 2008, Booth F051, Paris Nord, Villepinte, France
The world market leader in the production of inulin and oligofructose, BENEO-Orafti, will be exhibiting under the BENEO-Group banner at this year’s HI Europe in
New Consumer Insight
The research has been commissioned to further understand what resonates with today’s evolving consumer within the arena of health and wellness. Preliminary results will be announced from research conducted in a.o. the
The research will also endeavour to unveil what marketing terminologies consumers understand and what motivates them to buy. This will help BENEO-Orafti assist its food industry partners to create attractive food concepts that appeal to the consumer.
A Decade of Research
BENEO-Orafti’s 2008 consumer insight study is the 15th piece of consumer research commissioned by the company over the last 5 years. BENEO-Orafti’s consumer expertise currently spans 4 continents and 14 different countries and has been carried out both quantatively and qualitatively. This coupled with scientific knowledge has allowed BENEO-Orafti to develop a key strength in the translation of science into consumer friendly language, which has the ability to market a functional product.
Dominic Speleers, Managing Director commented: “This latest study is just another example of BENEO-Orafti’s commitment to investing in consumer research to best support our partners. Science, consumer understanding, application know-how and regulatory expertise have always been a key focus for the business. This depth of knowledge is what allows us to most effectively work in partnership with food manufacturers, effectively launching functional products into the marketplace. We invite existing and potential new partners to come to the BENEO-Orafti stand at HIE to share this knowledge with them.”
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About BENEO-Orafti
BENEO-Orafti is part of the BENEO-Group, a division of the Südzucker Group, that specialises in functional ingredients. BENEO-Orafti is world leader in the production and sales of food ingredients derived from chicory. The company's Orafti® inulin and oligofructose products have been scientifically proven to improve the balance of the body’s intestinal flora by stimulating our own beneficial bifidobacteria, helping the body to absorb more essential nutrients, such as calcium, from our own diet.
Orafti® ingredients can be the basis for well-balanced food products that improve digestive health and the feeling of well-being. With a head office in
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BENEO-Orafti
Tim Van der Schraelen
Marketing & Communication Manager
Aandorenstraat 1 - 3300 Tienen
Fax: +32 16 801 308
Email: tim.van.der.schraelen@BENEO-Orafti.com or www.BENEO-Orafti.com
Publicasity
Amy Burgess &
Email: BENEO-Orafti@publicasity.co.uk
BENEO-Orafti
Aandorenstraat 1
3300 Tienen (Belgium)
Phone +32 16 801 301
Fax +32 16 801 308
website: www.BENEO-Orafti.com
email: info@BENEO-Orafti.com
BENEO-Palatinit
Gottlieb-Daimler-Strasse 12
68165 Mannheim (Germany)
Phone +49 621 412-150
Fax +49 621 421-160
website: www.BENEO-Palatinit.com
email: info@BENEO-Palatinit.com
BENEO-Remy
Remylaan 4
3018 Leuven (Belgium)
Phone +32 16 248 511
Fax +32 16 440 144
website: www.BENEO-Remy.com
email: info@BENEO-Remy.com
BENEO-AN (Animal Nutrition)
Aandorenstraat 1
3300 Tienen (Belgium)
Phone +32 16 801 301
Fax +32 16 801 308
website: www.BENEO-AN.com
email: info@BENEO-AN.com
BENEO-BBC (Bio Based Chemicals)
Remylaan 4
3018 Leuven (Belgium)
Phone +32 16 248 511
Fax +32 16 440 144
website: www.BENEO-BBC.com
email: info@BENEO-BBC.com