Listening to consumers
While scientific evidence is essential to lend credibility and support to health messages, at BENEO-Orafti, we firmly believe that an in-depth understanding of what consumers want, lies at the every convincing product concept.
BENEO-Orafti has listened carefully to consumers by conducting extensive market research in 14 countries, which has clearly shown that consumers actively seek out products that give them a sense of well-being. And a healthy, well-functioning digestive system makes them feel good.
The results of the research can be encapsulated in a pyramid. At the apex of the pyramid is the sense of feeling good. This comes about because of a healthier digestive system, which can be attributed to Orafti®. The base of the pyramid is the origin of Orafti®. It natural source reassures consumers that it is a product they can trust.
The people who took part in the research said they would like to be able to buy Orafti® enhanced dairy products, bread, breadkfast cereals, pasta, spreads and other everyday foods.
Incorporating Orafti® ingredients into conventional and functional foods allows the food industry to create products with a FeelGood factor which can help contribute to an overall sense of well-being.
With our unique combination of scientific support and consumer insight, we canwork with manufacturers to transform all these benefits into appealing products that catch the consumer's imagination.
Oligofructose Chicory root Fiber Prebiotic Food Ingredient Inulin Digestive Health Bone Health Weight Management Calcium Food Supplements Fibre
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