Marketing Orafti® ingredients
Communicating with consumers
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There is no doubt that consumers are interested in food and drink products with added health benefits, but communication needs to be clear and straightforward.
However, consumers do not want to be turned off by medical jargon or blinded by science.
To assist food producers in communicating the health benefits of Orafti® inulin and oligofructose, BENEO-Orafti has created the BENEOTM Label.
This is a partnership in which BENEO-Orafti works together with the food industry to ensure clear, consistent and positive messages are used to convey the nutritional properties of Orafti® inulin and oligofructose. It is an approach that builds consumer awareness and trust.
Each product which carries the BENEOTM Label on the package, guarantees that it contains enough active Orafti® ingredients to have a positive effect on digestive health.
Next to the label there is the BENEOTM website where consumers can find more info on the Orafti® ingredients and what they can do for them. This is a very powerful communications tool to target the endconsumers.
New Marketing opportunities
Producers can capitalise on the exceptional nutritional benefits of Orafti® ingredients to develop foods with 'health claims' or 'enhanced function' claims. BENEO-Orafti has years of experience of developing and positioning foods. We can provide you with all the promotional, regulatory and scientific resources you need to market your products effectively - and legally.
Oligofructose Chicory root Fiber Prebiotic Food Ingredient Inulin Digestive Health Bone Health Weight Management Calcium Food Supplements Fibre
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